Meet Your Copywriter
Janae De La Rosa
Long before the online marketing era, a handfull of copywriters ruled the advertising world.
Why?
Because they produced copy that seemed to work pure magic.
I started the Sales Copy Shop to recreate that same magic for you and your business today.
You've given your heart, your vision, and your all to growing your business. Now you need the words to back it up.
My vision for the Sales Copy Shop is to become the go-to copy resource for high-converting, custom, on-brand sales copy every time.
I want you to create the impact you dream of, and utilizing great sales copy is a major piece of the puzzle.
Thanks for being here,
J
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Brag Book
I reviewed the website copy and the sales page! And, I. Love. You. Holy moly. Seriously. They are absolutely brilliant. I was reading them with tears in my eyes because you pulled out all the stuff that I couldn't easily articulate, but that I value and embody. Beautifully done. I don't even have one change. I'm beyond thankful that you're part of my mission and team!! (Side note, I manifested you)
As someone who's written sales copy for years for some of the biggest names in the industry, I've seen a lot of copy, and I can tell you one thing. It's HARD to find good sales copywriters. That's why I'm so glad I met Janae. Working with Janae has been a joy. She consistently produces work that my clients love, and recently created an email re-marketing sequence that helped one of my clients have a $300k launch. I look forward to working with Janae as much as I can in the future, and I don't hesitate to recommend her to others.
Janae is one of the most talented copywriters I have ever worked with (and in my 15+ years of Marketing, I have worked with MANY copywriters). Writing for Marketing-related purposes is a lot different than writing in general, and Janae has nailed both writing styles down perfectly. Not only is she a wiz at writing high-converting, high-ROI emails and landing pages, but she also really takes the time to understand the brand and voice she is writing for. She's also quite the chameleon, as I have requested Janae write for multiple different influencer personalities, each with their own unique demographic, and she nails it every single time. On top of her talents, Janae is also incredibly easy to work with and highly receptive to feedback. I can't recommend her enough for any copy-related project, she truly is the best of the best.
I've worked with Janae on several occasions to generate copy for my clients. She always over-delivers on the work we do together. She recently created an email sequence that had a 43% open rate and helped my client achieve a successful campaign. I'd suggest her services to any business owner who wants a copywriter who knows what they are doing.
Janae has been amazing to work with. She has created content for me that has become the voice for my brand. Her expertise shines through in every word she uses and the suggestions she makes. I look forward to the opportunity to work with her again.
Janae's Copywriting service was amazing! I get compliments on my sales copy all of the time (and I work with agency owners, who understand good copy!) Janae really captured my vision for this project and delivered a sales page that converts my prospects into buying customers. Oh and by the way, Janae is the easiest person and most pleasant copywriter I've ever worked with! She made the entire process very smooth and actually fun and exciting each time we talked. If I could give 6 STARS out of 5 I would. I highly recommend Janae and I'll be using her for all my future projects.
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What Makes The Sales Copy Shop Essential?
It’s 2026, and this part hasn’t changed...
Great sales copy is a non-negotiable IF you want to grow your business online.
Opt-ins.
Sales pages.
Email campaigns.
Ads.
Launch messaging.
There’s more opportunity than ever…and a lot more noise. Which means standing out isn’t about writing “better words.”
It’s about using the
right message, at the right time, in the right way,
backed by strategy.
And yes, there are plenty of ways to get copy written.
Since you’re here, you’re probably exploring those options now.
So let’s look at them honestly.
Option #1: Rely on AI
Open ChatGPT (or one of the 100+ AI copy tools).
Feed it prompts.
Generate copy fast.
Sounds efficient.
But there’s the catch...
AI can generate words, but it can’t independently decide what matters most, what should be emphasized, or what will actually move your buyer to act.
That judgment comes from research, strategy, and real-world experience. Not prompts.
What comes with Option #1:
✔️ Fast
✔️ High volume
✔️ Useful for ideas and drafts
❌ No strategic judgment
❌ No real buyer psychology
❌ No understanding of nuance, positioning, or offer dynamics
❌ Still requires your time to fix, refine, and make it usable
AI is powerful, but without strategy and refinement, it’s just noise at scale.
Option #2: Hire a Full-Time Copywriter
Go all-in.
Post the job.
Interview.
Train.
Onboard.
What comes with Option #2:
✔️ Dedicated support
❌ Expensive
❌ Time-intensive to hire and manage
❌ Long-term commitment you may not want or need
❌ Still not guaranteed strategic depth
For many business owners, this feels like too much overhead for too little flexibility.
Option #3: Hire a Freelancer on Fiverr or Upwork
Pick from thousands of freelancers.
Cross your fingers.
Hope it works.
Sometimes it does.
Sometimes… not so much.
What comes with Option #3:
✔️ Accessible
✔️ Affordable
❌ Inconsistent quality
❌ Little to no strategic thinking
❌ You often end up rewriting or rehiring
❌ Risky and time-consuming
But what if all of those options feel wrong?
What if the problem isn’t how the copy is written, but that strategy, research, and execution are being handled separately (or not at all)?
That’s where Option #4 comes in.
(The one online businesses are quietly raving about)
Check it out…
The Sales Copy Shop
Option #4 isn’t a tool. And it’s not a hire.
It’s a strategic copy partner that integrates research, positioning, and high-level execution into a single streamlined process.
No silos, guesswork, disconnected decisions, or wasted time and energy.
Just copy built the right way, from the start.
High-Level Copywriting Skill (Backed by Experience)
I’ve spent the past 5+ years writing copy for:
Coaches and course creators
Financial and wealth brands
Real estate and service businesses
Online educators and influencers
From launches and funnels to ongoing email marketing, this is practiced, tested, and refined.
AI Used Strategically
(Not Lazily)
I use AI where it makes sense (for research, ideation, and speed).
But
judgment, strategy, and voice always come from me. That means:
Faster turnaround
Smarter execution
Better ROI
And yes, those efficiencies get passed on to you.
The Right Level of Investment
(Copy That Pays for Itself)
Copy shouldn't cost you money. It should make you money.
With me, you get senior-level thinking, strong execution, and clear direction, without bloated agency pricing or long-term commitments.
I write copy that helps your business make money.
The Process
❶
Book a Call
Schedule a quick, no-pressure conversation so I can understand your business, your offer, and what you actually need help with.
❷
Clarify Goals + Copy Strategy
We’ll talk through your goals, your audience, and where copy is currently helping or hurting your conversions. This is a strategy conversation.
❸
Receive a Custom Copy Proposal
You’ll get a clear, tailored proposal outlining what I recommend, why it matters, and how the copy will support your revenue goals.
❹
Execution + Delivery
Once approved, I’ll handle the research, strategy, and writing. You'll get high-converting, custom copy that’s aligned with your brand and built to perform.
My Satisfaction Guarantee
If your copy doesn't perform, I'll work with you until it does.

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What's In The Shop
List of Services
- Your Magnetic Message
Get essential components for your brand (like custom taglines, mission statements, and an elevator pitch that reflects your unique value in the coaching industry).
- Funnel Copy
List Item 1
Get your funnel pages here!
Landing
Squeeze
Sales
Webinar
Upsell/Downsell
Checkout
Membership
Thank You
- Email Sequences
List Item 2
Email campaigns of all kind!
Welcome
Promotion
Nurture
Sales
Abandoned Cart
Re-engagement
- Website Copy
List Item 3
Capture the big picture while dialling into the details with messaging your prospects want and your business needs. Partial (single pages) or full website copy (multiple pages) available.
- Video Sales Scripts
List Item 4
Find the perfect words to sell your product or service through a high converting VSL. Short form or long—this is a valuable asset you'll use again and again.
- Webinar Scripts
You know a powerful webinar is what you need, but coming up with the script is time-consuming. I'll work with you to get it right so you can turn prospects into buyers.
- Facebook Ads
Lacking in creativity and don't have time to think up the words that'll stop the scroll? I'll help you write ads that will have your prospects reading, clicking, and buying.
- NEW!! Custom Copy GPT
Wish you had a GPT that did most of the writing for you and actually got it right? I'll program your custom GPT to write in your brand voice, share your stories, and produce copy you love. Prepare to meet your new best friend.
- Launch Copy
Launches involve all sorts of copy. Get everything you need to launch a new product or service rolled into one massively powerful bundle.
- Custom Brand Voice Guide
A custom in-depth guide for you, your team, your copywriter, and even your AI assistant. This will help you produce on-brand copy every time.
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